How to Fix Your Generic Website

The internet is the modern Wild West. It is a frontier for new business, sharing of ideas and exploration. When you go exploring for a product or service how do you usually do it? In most
cases, you may use a search engine. Search engines like Google have a tendency to change the rules from time to time. “There’s a new sheriff in town,” and some of those new rules greatly affect generic websites.

What is a generic website? If your website was scraped together with digital duct tape or created for free by an outside provider, I have some bad news for you. That website won’t do anything for your business. It’s a harsh truth.

Search engines make a point to penalize generic websites like yours. What does that mean for your business website? During internet searches, Google is skipping (or worse yet ignoring) your website for another one. In most cases, potential customers will find the competition and spend money there.

How do you fix your website to be more successful?

  1. Start from scratch. You’ll have to put that old generic website out to pasture and consult with a professional website development company or advertising agency. Most web developers use the WordPress format which has become the industry standard. WordPress is customizable and search engines prefer this website format.
  2. Decide who you are trying to reach. For example, if your business caters to women the design should appeal to women. Your business website design needs to be a positive reflection of your company or organization. If your website looks good customers will feel it is a good place to spend their money.
  3. Always add What this means is the website needs to have continuous updates. The business website should have updated and changed photos, artwork, written content, and videos. Establishing a blog with informative articles keeps search engines and customers interested in your business website.

Just like the old saying says “you get what you pay for.” The same logic applies to free generic websites. When considering a website development company or advertising agency ask to be shown samples of their work. If the designs are any good you will see the potential for your business.