The digital domain is still elusive to many business owners in North Dakota. Working with businesses in Bismarck-Mandan, I have seen the struggles and confusion that building, creating and maintaining a website can bring. With changing customer and technological demands keeping your digital presence updated is more imperative now than ever before.
Below are the top Three things your business can do to win more customers with a modern website.
- Think about the experience. When a customer walks into your business you want them to have a positive experience. The same positive experience needs to happen on your website. Keep your text and graphics simple so the customer can understand your business. Don’t force them to hunt for the product or services you provide. If the website experience is too hard for the customer, they will move on to your competitors who have a better website. Keep things clear and concise for easy navigation. The goal is to keep them on your website long enough for the customer to act. This leads us to number two.
- Make it easy for the customer to contact you. When a customer is on your website they are shopping around for what looks best to them. On every page there should be a fast and easy way for them to get a hold of you; click-to-call or online form that will take a name, phone number and email address. This creates lead generation for your business to act on. Remember, the goal is to make it easy for the customer to contact you.
- Be the leader. When you are the leader in your industry it gives you marketing clout over your competitors. Why do people follow leaders? Because leaders know what they are doing and what they are talking about. Take that knowledge and experience to create content for your website. Posting articles and producing video content are just some of the things you can do to give your website the wins your business needs.
The days of building a website and letting it sit are long gone. Marketing in Bismarck, ND will pose new challenges for 2016. With the changing economic landscape across North Dakota many business owners are struggling to find ways to make up revenue. The most cost effective way is to have a modern website design that will attract new customers and create new business. Contact Known In 60 Media to find the digital solutions you need to grow.
To “be known in 60” with a marketing strategy created for your business, find us online at www.knownin60.com
Justin Harmon is a manager and branding strategist for Known In 60 Media.